Initiative: Explore Data-driven Tools for Internal and External Marketing to Better Understand Communication Effectiveness, Brand Health, and Organizational Reputation
Milestones
- Explore funding and staff resources for a customer experience solution with AI-powered market research and brand measurement tools. | Target date: June 1, 2026
- Collaborate on an enterprise-wide system for sharing communications data across all departments. | Target date: Dec. 1, 2025
- Establish reoccurring internal client satisfaction mechanism to evaluate effectiveness of Campaign/Client Services team. | Target date: Oct. 1, 2025
Performance Measures
- Score for earned media vs. reactive media.
- Intranet and Inside Scoop engagement stats.
- Number of gov website page views.
- Completion rates and social media video click-through rates.
Initiative: Ensure Employees Have the Knowledge and Training to Deliver Excellent Communications Service Through Industry-specific Learning Plans
Milestones
- Champion ADA goals with internal accessibility staff and IT to create enterprise industry-specific visual and design trainings. | Target date: June 1, 2026
- Develop a corporate narrative strategy that aligns with City's strategic plans and community plans that helps employees and residents better understand our priorities and values. | Target date: June 1, 2025
- Enhance spokesperson and media relations training program. | Target date: Jan. 1, 2025
- Develop an internal communications toolkit and deliver a custom best-practices plan to employees who are responsible for ongoing messaging to employees at the department level. | Target date: June 1, 2026
- Establish a Video Services Think Tank that meets quarterly for information sharing and in-house professional development based on video data results. | Target date: June 1, 2025
- Provide virtual learning presentations for Communications Network through guest speakers. | Target date: June 1, 2026
Performance Measures
- Number of trainings and participants on ADA design.
- Number of stories produced that align with the corporate narrative plan.
- Number of trainings and participants on media relations.
Initiative: Improve Internal and External Efforts to Ensure Communications and Public Engagement Efforts are Valued by our Diverse Workforce and Community
Milestones
- Explore the feasibility and resource requirements for increasing the recording or live streaming of community events to enhance transparency and information sharing. | Target date: June 1, 2025
- Secure streaming video app/service for non-cable viewers in light of declining cable-related Public, Education, and Governmental (PEG) fees. | Target date: June 1, 2025
- Finalize Language Access Plan and present recommendations for implementation. | Target date: Nov. 11, 2024
- Create and adopt inclusive image and brand guidelines for the organization in line with ADA and DOJ requirements. | Target date: June 1, 2025
- Replace Beachnet intranet with interactive SharePoint solution. | Target date: Dec. 1, 2024
- Pilot influencer/neighborhood ambassador program based on Justice40 data and historical engagement results. | Target date: June 1, 2026
Performance Measures
- Number of streaming users to new Access VB digital app.
- Non-desk worker vs. desk worker satisfaction with Member Communications tools.
- Number of opt-ins and participation at community meetings hosted by ambassador.
- Number of intranet users and pages views.
Initiative: Enhance Interactions with Internal and External Stakeholder Groups to Listen and Learn from Their Collective Experiences to Shape Local Government Communications
Milestones
- Attend bi-monthly Media Council events with reporters to hear concerns, needs, and interests. | Target date: Dec. 25, 2024
- Coordinate semi-annual internal media/Public Information Officer (PIO) meet-and-greet for non-centralized PIOs and host annual regional PIO meet-and-greet to enhance mutual support, information sharing, and networking. | Target date: June 1, 2026
- Launch and promote speakers bureau to increase staff visibility within the resident and business community and drive opt-in participation in City communications. | Target date: Dec. 1, 2024
- Launch a Neighborhood Leadership Academy to provide education on City resources, increase participation in City communications, and reach equity-deserving communities. | Target date: Feb. 1, 2026
Performance Measures
- Attendance at related Communications-hosted events.
- Number of job requests completed for city-sponsored committees and initiatives.
Initiative: Foster a Sense of Belonging and Inclusive Leadership in the Department Through two or More Select Milestones
Milestones
- Creating meaningful opportunities for employees. | Target date: June 1, 2026
- Recognizing the inherent value of employees. | Target date: June 1, 2026
Performance Measures
- Number of experiential activations conducted as a result of internal Culture Committee recommendations.
- Number of leadership trainings and participants.
- Number of non-leadership trainings and participants.
Initiative: Open Audit - Communications Multimedia Services
Milestones
- City Attorney’s Office to renew and update franchise ordinances to reflect current operating practices.
- City Attorney’s Office to update the Ordinance to require documentation for the state communication sales and use tax remitted to the City.
- City Manager, or designee, to designate a department as owner of the cable television franchise ordinance and ensure the department provides proper oversight.
- Monitor the revenue decline and adjust expenditures to respond accordingly.
- Negotiate with cable companies to provide the city with the necessary information to recalculate PEG fees.
- Exercise the audit clause in cable television franchise ordinances to verify tax and fee accuracy.
- Maintain vital data to implement a lifecycle program for high-value equipment.
- Revise departmental policies/procedures to cover equipment handling, safeguarding, disposal, and unauthorized/personal use.